HPD Marketing Process

The HPD marketing process for the new 421a Affordable Housing needs to start at least 9 months prior to construction completion.

In order to make sure the process is fair, developers are responsible for following all HPD timeline and regulations. Equal affordable housing opportunity is provided regardless of race, gender, religion, and etc.

HPD Marketing Phrases

HPD Marketing has four general phrases as provided in the HPD marketing handbook.

  • Pre-marketing
  • Marketing
  • Lottery
  • Evaluation & Selection

While projects usually expected to follow this timeline, the actual time spent on each phrase may vary based on the size of the project and the number of application received.

Marketing Timeline

HPD marketing process